Dear Peg & Family, How saddened I was to read Frank's obit in the Midweek. Perhaps you will remember us, a young family at 330 S. Second, renters with Marie Ragland. We loved the way Frank was ever vigilant in looking out for the neighborhood. We loved his red pick-up truck with all the humorous bumper stickers. "Eat more beans, America needs the gas." Our daughter, Hillary, then just a toddler, is now an RN in the surgery Department at Kish Hospital. She loved to go out into the yard to see if Frank was out today. With a smile and kind word, we will always remember Frank. So sorry for the loss of a great guy. With respect and condolence, Lynn Schmitz.

Lynn Schmitz

2/17/2012 2:17 PM

 

Frank,First, thanks for wrntiig this blog and sharing your knowledge, and taking the time to reply to questions and comments. I realize that it takes time away from your other activities and, like the rest of your readers, truly appreciate it.I have a question regarding some things you stated in your mobilefone post. You said that it should get 200+ uniques a day, and felt it was worth more than the price of $65K (this was before the nice detective work by Sahar).So, instead of asking a generic question, I'll give a specific example. Out of the domains I own, I'll pick two:(1) Tranr.com: Got 55 uniques last month(2) Drugscoop.com: Got 12 uniques last month(uniques data from Sedo parking)I'm assuming that drugscoop is more brandable than tranr (not sure what people are coming for at tranr type of porn, misspelling of trainer, etc.)Now, how would one value a name like the ones above? If I assume that 200+ uniques a month (type-in)= $65K, then tranr.com would be worth 25% of 65K. But that seems kind of high.Whereas Drugscoop gets less typeins, but will probably result in higher paying drug related CPC ads and is easier to brand.Normally, when someone asks me what an asset is worth, my response is: Whatever the market is willing to pay. Or, the present value of revenues that asset will generate over the next 5 to 10 years.But when it comes to domains, I'm still confused. For all I know, my assumptions are incorrect. So,how can I estimate a value of domains like these if I see them for sale in the market?Thanks,Kamal***FS*** Let me preface that what I'm about to write is subjective.. your opinion may differ from mine and the next person's, however it is generally understood that in the majority of instances a domain name's break up value is higher than its valuation based on what it can earn in paid search. You have odd situations which do not fit this mold (statement) but generally, individual names change hands in arms length sales for significantly more than even 15x the annual revenues that name makes via PPC.I would say that type in traffic only serves to make it harder to convince a seller to part with the name because the seller can see the name as the ability to draw a heartbeat of interest and there is some ability to make money.. Type in traffic shows there is in upside and the name's owner can easily hypothesize about the rudimentary (or advanced) site he/she may build there to turn visitors into repeat customers and so on. Its like valuing a vacant storefront next to a medical clinic.. the site's owner can see the people walking out of the clinic and can already picture the pharmacy he wants to build..So while I do not know what people at tranr.com and drugscoop.com are looking for .. you as the names owner can hypothesize, google and figure it out. My valuation of mobilefone.com was based on the fact that the name is so incredibly brandable. PLUS a great many people guess type this name because it is an obvious deffensible varint of mobile phones .. Somebody could brand/build a site there to sell the thing that the people type (look for). $65,000 is not alot of maney for a store location with the ability to drive that kind of in the front door foot traffic.

Helena

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